Who We Are
This site is owned by Bracco Diagnostics Inc.
BDI, the U.S.-based subsidiary of Bracco Imaging SpA, and part of the Bracco Group, is a leader in innovative contrast imaging agents in the U.S. BDI, established in 1994, with headquarters and research offices in Monroe Township, NJ, offers a product and solution portfolio for all key diagnostic imaging modalities: X-Ray Imaging (including Computed Tomography-CT, Interventional Radiology, and Cardiac Catheterization), Magnetic Resonance Imaging (MRI), Contrast Enhanced Ultrasound (CEUS), and Nuclear Medicine through radioactive tracers. The diagnostic imaging offer is completed by several medical devices and advanced administration systems for contrast imaging products in the fields of radiology.
I. INFORMATION WE COLLECT
When you use the Services, we collect the following:
- Data you provide us (for example, your name, address, phone number, email address, employer information, and demographic data such as gender and date of birth (“Personal Information”)).
- Data obtained from our partners (partners may include but are not limited to market research firms and logistics information providers).
- Data obtained from Third Parties or Publicly Available Sources (see details below)
- Data obtained through cookies and other means.
II. HOW INFORMATION IS COLLECTED AND USED
BDI collects and uses information to operate the Services, including:
Information That You Voluntarily Provide When Using the Services. We collect and use the Personal Information that you voluntarily provide to us through the Services. You may use certain Services without registering or identifying yourself but, if you do not register, you may not have access to all of the Services. If you choose to register, we may use the Personal Information you provide to confirm your registration and to respond to requests from you. Upon your request, we may also use the Personal Information to send you special promotions, newsletters or other information that may interest you.
If you are a healthcare professional or an institutional healthcare provider (collectively, “Providers”), you are responsible for obtaining any legally required authorization, consent or other permission from your patients prior to providing their Personal Information to BDI through the Services. By submitting any Personal Information about a patient, you represent and warrant to BDI that you have obtained all required permissions to do so.
Through Your Use of Interactive Services. If you choose to participate in our questionnaires and surveys and other interactive Services, we will collect the information that you share to help us better understand how BDI products are used in diagnosing and treating diseases for which they are marketed.
The information you provide through interactive Services may be combined (subject to all applicable laws) with the Personal Information provided elsewhere in or through the Services. We may combine your and others’ Personal Information to create summary data that we will use for our business purposes, such as research to improve our products and analyses that may help us better market our products.
You may provide information to be published or displayed (“Posted“) on public areas of the Services (collectively, “User Contributions“). Your User Contributions are Posted and made available publicly at your own risk. BDI does not control the actions of third parties with access to your User Contributions.
When you Correspond with BDI about BDI Products. If you contact BDI or use the Services to ask questions or report problems regarding your experience in using one of our products, we may use the information you provide in submitting reports to the U.S. Food and Drug Administration and as otherwise required of us by law. We also may use the information to contact the prescribing physician to follow up regarding an event involving use of our product.
Through Data Collection Tools. BDI also automatically collects information about use of the Services through data collection tools, such as web beacons and cookies.
A “web beacon” is a piece of code that enables us to monitor user activity and website traffic. A “cookie” is a randomly-generated unique numeric code stored in the user’s web browser settings or computer’s hard drive. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires), as well as the randomly generated unique numeric code.
We use the information collected through data collection tools to monitor usage patterns, store information about user preferences and to improve the Services. For example, your Personal Information may be used to create customized offers, information and services tailored to your interests and preferences. We may track your activities over time and across third-party websites, apps or other online services to display advertisements on third-party websites. If you do not want us to use your information in this way, please see “Your Privacy Choices” below. For more information about our digital advertising practices, please see “Digital Advertising” below.
Through Service Providers or Publicly Available Sources: We may receive information about you from other sources, including publicly available databases or third parties from whom we have purchased data, and combine this data with information we already have about you. This helps us to update, expand and analyze our records, identify new customers, and provide products and services that may be of interest to you. If you provide us Personal Information about others, or if others give us your information, we will only use that information for specific reasons for which it was provided to us.
Examples of the types of personal information that may be obtained from public sources or purchased from third parties and combined with information we already have about you, may include:
- Address information about you from third party sources, such as the U.S. Postal Service, to verify your address so we can properly ship your order to you and to prevent fraud.
- Purchased marketing data about our customers from third parties that is combined with information we already have about you, to create more tailored advertising and products.
In addition. third parties that assist us with our business operations also collect and use information (including Personal Information and Usage Data) through the Services and also may share the collected information with us. For example, our vendors collect and share information with us to analyze use of the Services, to help us detect and prevent fraud and to improve user experience.
III. HOW INFORMATION IS SHARED AND DISCLOSED
We may share and disclose information as described at the time information is collected and as follows:
To Perform Services. We may use third parties to perform services requested or functions initiated by users. In addition, we may disclose Personal Information to identify a user in connection with communications sent through the Services. We also may offer users the opportunity to share information with friends and other users through the Services.
With BDI’s Third Party Contractors. We share information, including Personal Information, with our service providers to perform the functions for which we engage them, such as data analysis, system design and maintenance, customer services and for marketing and promotions.
Data obtained through text messaging short code programs will not be shared with any third-parties for their marketing reasons/purposes.
Social Media Plugins. When you use the Services, Social Media operators can place a cookie on your computer to recognize individuals who have previously visited the Services. If you are logged into a Social Media account while using the Services, the social plugins allow that Social Media to receive information that you have accessed and used the Services. The social plugins also allow the Social Media operator to share information about your activities in or through the Services with other Social Media users. For example, Facebook Social Plugins allows Facebook to show your Likes and comments on our pages to your Facebook friends. Facebook Social Plugins also allows you to see your friends’ Facebook activity through the Services. BDI does not control any of the content from the Social Media plugins. For more information about Social Media plugins, please refer to the privacy statements and other legal notices of the Social Media platform.
Legal Requirements. In certain circumstances, BDI may release your Personal Information in response to a court order, subpoena, search warrant, regulation, binding order of a data protection agency, governmental request or other legal or regulatory process. BDI may disclose information if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of BDI and our customers or others.
Corporate Changes. We may transfer information, including your Personal Information, in connection with a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control by BDI or any affiliated company (in each case, whether in whole or in part). When one of these events occurs, BDI will use reasonable efforts to notify users before information is transferred or becomes subject to different privacy practices.
IV. DIGITAL ADVERTISING
We use third-party advertising companies to serve ads on other websites and digital services. These companies may use information obtained from data collection tools in order to measure advertising effectiveness and to provide advertisements of interest to you.
You can opt out here or if you are located in the European Union, by clicking here so as not to receive targeted ads from use of the tools, but this will not affect any general advertisements you may receive.
V. LINKS TO OTHER WEBSITES/SERVICES
VI. OUR CHILDREN’S POLICY
If you believe BDI may have any information from or about a child under age 13, please contact our Privacy Office using the contact information at the end of this Privacy Notice.
VII. YOUR PRIVACY CHOICES
BDI aims to provide you with choices regarding the Personal Information you provide to us. This section describes mechanisms that we offer you to control certain uses and disclosures of your information.
When you access any interactive Service, you will be asked to affirmatively choose (“opt in“) to provide the requested information. You may always choose not to provide the requested information but then you may not be able to use the Service as intended.
Correct/Update Personal Information. You may correct or update the Personal Information you previously provided to BDI, by sending an email to email@example.com .
Receive Marketing Communications. When you register for the Services, you may request to receive email containing information about BDI that we think you might find useful, including promotions, announcements of new services and products, and newsletters on particular health topics. If you decide, at any time, that you no longer wish to receive these emails you may unsubscribe from our email list by clicking the “unsubscribe” link included in all of our marketing emails. You may also opt-out from receiving these emails by contacting us at firstname.lastname@example.org .
Accept and Reject Cookies. Your browser software can be set to reject all cookies, but if you reject our cookies, certain of the functions and conveniences of the Services may not work properly. To learn more about cookies, please check your browser’s help or similar feature or visit allaboutcookies.org .
How We Respond to Browser “Do Not Track” Signals. Some web browsers incorporate a “do-not-track” or similar feature that signals to websites with which the browser communicates that a visitor does not want to have his/her online activity tracked. If a digital service that responds to a particular DNT signal receives the DNT signal, the browser can block that digital service from collecting certain Personal Information about the browser’s user. As of the Effective Date not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, BDI along with many other digital service operators do not currently respond to DNT signals. For more information about DNT signals, visit allaboutdnt.com .
IMPORTANT NOTE: BDI cannot comply with a consumer’s request to amend or remove information that was provided to BDI by a healthcare professional or a consumer regarding an adverse drug event.
VIII. HOW INFORMATION IS RETAINED AND SECURED
We retain information as long as it is necessary and relevant for our operations. In addition, we retain Personal Information to comply with applicable law, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms of Service, and other actions permitted by law. When your Personal Information is no longer needed for BDI’s business purposes, we dispose of it subject to applicable law.
In accordance with applicable laws, we employ reasonable security measures intended to help protect the security of all information submitted through the Services. The security of information transmitted through the internet cannot, however, be guaranteed. We are not responsible for any interception or interruption of any communications or for changes to or losses of data through the internet. Users of the Services are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of the Services. Any access to the Services through your user ID and password will be treated as authorized by you. To help protect your Personal Information, we may suspend your use of all or part of the Services, without notice, if BDI suspects or detects any breach of security. Unauthorized access to such areas is prohibited and may lead to criminal prosecution.
X. YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident under age 18 and are a registered user of any of the Services, then you may request that we remove any of your User Contributions (defined in Section II) you publicly posted on or in the Services. To request removal of your User Contribution, please send a request with a detailed description of the specific User Contribution to the Privacy Office at the contact information below. (You also may be able to log in to your account and delete your own User Contribution.) BDI reserves the right to request that you provide information that will enable us to confirm that the User Contribution that you want removed was created and posted by you.
BDI will make a good faith effort to delete or remove your User Contribution from public view as soon as reasonably practicable. Please note, however, that your request that we delete your User Contribution does not ensure complete or comprehensive removal of your User Contribution. Your User Contribution may remain on backup media, cached or otherwise retained by BDI for administrative or legal purposes or your User Contribution may remain publicly available if you or someone else has forwarded or re-posted your User Contribution on another website or service prior to its deletion. BDI may also be required by law to not remove (or allow removal) of your User Contribution.
California Civil Code Section 1798.83 permits individual California residents to request certain information regarding BDI’s disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write or send an email to the address below.
California Consumer Privacy Act – Notice for California Residents
If you are a California resident, this Privacy Notice supplements the information above regarding the collection, use, and disclosure of your personal information.
The California Consumer Privacy Act of 2018 (CCPA) gives California consumers the right to know what personal information is collected about them, how it will be used and to whom it is disclosed. The CCPA gives California consumers the right to request access to and deletion of their personal information, and the right to request that their personal information not be sold to the extent applicable under the CCPA.
The purpose of this notice is to describe our practices regarding the collection, use, disclosure, and sale of personal information and instructions for submitting CCPA data privacy requests. Some of the Personal Information that we collect, use, and disclose may be exempt from the CCPA because it is regulated by other federal and state laws that apply to us.
We collect personal information from you when you interact with us online through our Services or offline. The personal information we may collect from you will depend on the nature of our interaction with you, but can include the following categories that we have collected in the preceding twelve (12) months:
Personal Information Category
- Identifiers such as
- Unique personal identifier (e.g., device ID, online identifier)
- Internet Protocol address
- Email address
- Account name
- Social security number
- Driver’s license number, or
- Other similar identifiers
- Characteristics of protected classifications under California/federal law (e.g., age, race, sex, medical condition, etc.)
- Medical information
- Health insurance information
- Financial information, including credit card numbers
- Biometric information (e.g., imagery of the iris, retina, fingerprint, face, or other data that contain identifying information)
- Commercial information (e.g., purchase history)
- Internet or other electronic network activity information (e.g., browsing history, interaction with our website, etc.)
- Geolocation data
- Audio, electronic, visual, thermal, olfactory, or similar information (e.g., call recordings)
- Professional, employment-related, or other similar information
“Personal Information” under the CCPA does not include information that is
- publicly available from government records,
- de-identified or aggregated consumer information,
- health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (SMIA) or clinical trial, or
- certain personal or financial information covered under certain sector-specific privacy laws.
Categories of Sources of Personal Information
We obtain the categories of personal information listed above from the following categories of sources:
- Directly from consumers’ interactions with us, including with our devices, applications, websites, services, and representatives
- Publicly available sources
- Customers, including health care providers and insurance providers
- Organizations with whom we partner to provide services to consumers
Use or Disclosure of Personal Information
In the past 12 months, we have used or disclosed the personal information we collect for our operational purposes and for one or more of the following business purposes:
- Collect email addresses for the purpose of emailing investor relations information.
- Collect postal addresses in order to deliver information and products via mail.
- To answer your requests.
- To negotiate or conclude a contract with you or about you.
- To contact you by mail (or other means with your permission) to provide you with information that may be of interest to you, including information about clinical trials, our products and services or the products and services of others.
- For analytical purposes and to study, develop and improve programs, products, treatments, services and content.
- To delete information that identifies you (your name, email address, social security number, etc.). In this case, you are no longer identified as an individual. Once we have de-identified information, it becomes non-personal information that is no longer subject to these privacy principles.
- To personalize your access to our sites, for example, by informing you of any news that may interest you.
- To enforce these privacy principles and to protect our rights or property.
- To protect your vital interests or the health, safety or well-being of someone else.
- To comply with any law or regulation, court order or other legal obligation.
- For our other legitimate interests unless such treatment is prejudicial to your rights or your liberties.
- In any other way with your consent.
How We Share Personal Information
In the ordinary course of business, we will share some personal information with companies that we hire to perform services or functions on our behalf. In all cases in which we share consumers’ personal information with a third party, we will only allow them to keep, disclose, or use consumers’ information to provide the services we asked them to provide.
We may be required to release consumers’ personal information in response to a court order, subpoena, search warrant, law, or regulation. We may cooperate with law enforcement authorities in investigating and prosecuting users who violate our rules or engage in behavior which is harmful to other users or illegal. In addition, we may keep, disclose, and use consumers’ personal information in order to comply with U.S. FDA and other governmental guidance, directions, regulations, and laws.
Categories of Personal Information We Sell
We do not sell personal information of California consumers except as part of a sale, merger, dissolution, or acquisition of the business.
This does not include disclosures that are not a “sale” under the CCPA, including when
- consumers instruct us to disclose their personal information,
- a consumer instructs us to interact with a third party that does not sell that information,
- we use or share consumers’ personal information pursuant to a written contract with a service provider that is necessary to perform a business purpose, where our contract prevents the provider from using, keeping, or disclosing consumers’ personal information for any purpose other than the reason supplied in the contract, or
- consumers’ personal information is transferred as part of a transaction in which the third party assumes control of all or part of our business.
Personal Information on Minors
We do not sell personal information of California consumers, including minors.
Your Rights Under California Law
The CCPA provides you (as a California resident) with specific rights subject to certain exceptions.
- The Right to Know. Before or at the time we collect Personal Information from you, you have the right to receive notice of the Personal Information to be collected and the purposes for which we use it. This Privacy Notice is intended to satisfy this requirement. You also have the right, under the CCPA, to request that we disclose to you the categories of Personal Information we have collected about you in the preceding 12 months, along with the categories of sources from which the Personal Information was collected, the purpose for collecting or selling the Personal Information, the categories of third parties with whom we shared the Personal Information, and the categories of third parties to whom we sold the Personal Information, if any. The process for exercising this right is describe below under How to Submit a Data Privacy Request
- The Right to Deletion. You have the right under the CCPA to request deletion of any personal information about you that we have collected from you. However, in certain situations we are not required to delete your Personal Information, such as when the information is necessary in order to complete the transaction for which the Personal Information was collected, to provide a good or service requested by you, to comply with a legal obligation, to engage in research, to secure our websites or other online services, or to otherwise use your Personal Information internally in a lawful manner that is compatible with the context in which you provided the information. The process for exercising this right is describe below under How to Submit a Data Privacy Request
- The Right to Opt-Out of the Sale of Personal Information. You have the right under the CCPA to opt-out of the sale of your personal information.
- The Right to Non-Discrimination. You have the right under the CCPA not to be discriminated against for exercising your rights under the CCPA as described above.
How to Submit a Data Privacy Request
If you are a California resident and you want to submit a request or inquiry to us regarding your California rights, you or your authorized agent can contact us as follows:
Bracco Diagnostics Inc.
c/o Data Protection Focal Point
Legal and Compliance Department
259 Prospect Plains Road, Building H
Monroe Township, New Jersey 08831
You do not have to create an account with us to submit a request.
Your request will be confirmed within 10 days of receipt and we will respond within 30 days. If we need more than 30 days, we will notify you that your request is being delayed.
We can only respond to your request if it is verifiable. This means we are obligated to take reasonable steps to verify your identity or your authorized agent’s authority and your right to access the information you request. We may ask for additional information that will help us do so. We will only use that additional information in the verification process, and not for any other purpose.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
XI. NEVADA RESIDENTS AS COVERED BY NEVADA PRIVACY LAW
BDI does not sell Covered Information as defined under Nevada law. If you would like to make a further inquiry regarding the selling of your Covered Information, as defined under Nevada law, please send an email to the Privacy Office at the email address provided below.
Bracco Diagnostics Inc.
c/o Data Protection Focal Point
Legal and Compliance Department
259 Prospect Plains Road, Building H
Monroe Township, New Jersey 08831
Be sure to include your name, address, and email address if you want to receive a response by email. Otherwise, we will respond by postal mail within the time required by applicable law.
Effective Date: August 1, 2022